Your website home page is your shop window. It’s the first page visitors will see when they visit your site. But just like real shops, if yours isn’t stocked with the right products, then it won’t be long before you’re out of business.
The average amount of time that someone will stay on a web page is between 10-20 seconds. Sometimes, it can be even less. That’s why including a clear call to action above the fold of your home page is SO important.
How do you know if something is “above the fold”? It’s easy! When you click a link to go to the home page of a website, what you see on your screen before you scroll is considered to be “above the fold”.
Consider this to be the most important piece of real estate on your website. If someone was only going to click one button your your site, what would you want them to click? Put that button or link there!
A concise about section is the quickest way to start building a relationship with your audience. While your about page may have more of an in-depth overview of who you are, the about section on your home page should, at its core, be about your customer.
How will your product or service inspire them to take the next steps in their life or business? What will working with you FEEL like?
One home page about section that I absolutely love is from Jenna Kutcher:
Not only is her personality infused into every line of the copy, but she speaks directly to her customer and how she wants to help them succeed.
Think of the website directory section as being the bullet points of your site. Have you ever been “reading” a blog, but you’re really just reading the headers or main bullet points? (You may even be doing that right now!) That’s how a lot of users can approach your website.
Giving your audience a clear overview of your main offerings or pages on your directory can help take someone from website stalker to raving customer in a snap.
List 3-4 important links that you want people to visit on your website. This could be your services page, your blog, a sales page, or even a shop!
Your home page is not the place to give your potential customer every detail they need to know about every single product or service you offer. Not only can a home page with lengthy copy lead to information overwhelm, it just doesn’t look good.
Think of your home page as a story-based navigation menu. Each section calls out to your potential customer and presents a problem or a solution and inspires them to action. Save your in-depth copywriting for your other pages.
The fact of the matter is — email marketing is highly profitable. Even if you’re not at the point in your business where you have an email funnel or a weekly newsletter, capturing emails means capturing clients and customers.
The perfect email opt in section typically consists of a freebie or a discount code in exchange for someone’s email address.
I personally love to use Flodesk to capture emails and send newsletters. They make it easy to embed email forms on your website, deliver freebies automatically, manage email lists, and send beautiful newsletters that will drive profit.
Ps. I have a super secret special link to get you 50% off of Flodesk for life — like really. Click here to snag it.
Those were the Five Things Every Website Home Page Needs!
Oh hey — Are you currently in the process of DIYing your site? I have the perfect website template for you right this way!
WEBSITE DESIGN BY Kinhouse made
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