Your website home page is your shop window.
It needs to be clear, concise, and it needs to connect with your audience. You need to make it easy for someone to identify who you are, what you offer, and how you can serve them.
“Above the fold” refers to the part of the page that’s visible before you scroll down.
The area above the fold is the most important piece of real estate on any web page. A lot of times, it might be the only section someone sees before they click away.
That’s why it’s SO important to put a clear call to action that directs the viewer to the most important thing you want them to do (ie. Work with Me, Shop Now, etc.)
A concise about section is the quickest way to start building a relationship with your audience.
While your about page may have more of an in-depth overview of who you are, the about section on your home page should, at its core, be about your customer.
Who are you – and how does that connect to them? What do you offer – and how can it inspire them to take the next steps in their life or business? What will working with you FEEL like?
One home page about section that I absolutely love is from Jenna Kutcher:
Not only is her personality infused into every line of the copy, but she speaks directly to her customer and how she wants to help them succeed.
Think of the website directory section as being the bullet points of your site. Have you ever been “reading” a blog, but you’re really just reading the headers or main bullet points? (You may even be doing that right now!) That’s how a lot of users can approach your website.
Giving your audience a clear overview of your main offerings or pages on your directory can help take someone from website stalker to raving customer in a snap.
List 3-4 important links that you want people to visit on your website. This could be your services page, your blog, a sales page, or even a shop!
Your home page is not the place to give your potential customer every detail they need to know about every single product or service you offer. Not only can a home page with lengthy copy lead to information overwhelm, it just doesn’t look good.
Think of your home page as a story-based navigation menu. Each section calls out to your potential customer and presents a problem or a solution and inspires them to action. Save your in-depth copywriting for your other pages.
The fact of the matter is — email marketing is highly profitable. Even if you’re not at the point in your business where you have an email funnel or a weekly newsletter, capturing emails means capturing clients and customers.
The perfect email opt in section typically consists of a freebie or a discount code in exchange for someone’s email address.
We personally love to use Flodesk to capture emails and send newsletters. They make it easy to embed email forms on your website, deliver freebies automatically, manage email lists, and send beautiful newsletters that will drive profit.
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